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What is dilution in a home fragrance product?

Dilution in home fragrance products involves mixing concentrated fragrance oils with a carrier substance to achieve the desired scent strength and consistency. This process ensures that the fragrance is evenly distributed and safe to enjoy without becoming overpowering or causing irritation. Undiluted fragrance oils are typically very strong and can be overwhelming or potentially irritating to the skin or respiratory system. Proper dilution ensures a balanced release of the scent. Common carriers for dilution include:

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